In advertising, most of the companies use the creative pitch which is commonly referred to as “dog and pony show” Dog and pony show was a colloquial used in the United States in the late 10^th and early 20^th centuries to refer to small travelling circuses that toured through small towns and rural areas. The names obtain from the typical use of performing dogs and ponies as the main attractions of the vents. The show itself and the performance of the characters were typically held in open-air, such as race tracks on municipal parks and localities that were too small or remote to appeal the main tent of circus performances. In the last part of the 20^th century, the original meaning of the term has largely been los. More recently, smaller areas of the mid-western United States have come to know the term as “horse and pony show”

            The term has come to mean any type of presentation display that is somewhat pitifully contrived or overly intricate, or put or for purposes of gaining arrival fo9r 17 program, rules and regulations etc. It is often used in the business to describe the period immediately prior to the initial public offering of a stock issue when the company’s management travels extensively around the country to personally present their business to potential investors and thus attempt to make interest in purchasing shares of the company. In the service industry, it is a action meant to show the customer what he wants to see or to the so called antiquated method find not what he needs to know in order for him to maintain a position of privileged or favor.

            The term “the dog and the pony show” is not widely accepted in other areas of the country in the earliest period. Nowadays companies taking same pathways in the road of business are no longer employing the program in their operation because of few valid reasons and some management purposes.