In this generation we know and we should know that marketing is still marketing. Because if were going to take a look the market itself we can still see and we can still say that Social media has this kind of capability to change the ways or strategies of the companies to communicate to it’s consumer, customers, or to its audience, it also gives chances, in a way that it allow business to join in the genuine conversation of the markets through listening and at the same time getting feedbacks to their most valuable resources which is non other than their consumers.

And so through this or through it they see their markets and their business/companies as well communicating with complete transparency. But how does really these can be integrated with more traditional online communication approaches? “It examines online markets, clarifies the issues, and shows you how to jumpstart your use of the web as a vehicle for building profitable relationships “

So to these theses, we can say that it provides or it tells us that if companies involved in an online markets it was also that same market that usually watch their ads on television. And it’s true enough! Why? Maybe it’s because they are those companies who wants to have this technical, transparent and easy conversation to their audience as well as to their valuable customers. And of course a company who is involved and assumed this kind of online markets, they want to rate or to evaluate how was it going or how was it working with the market itself. That’s why I don’t have any idea on why this book says that a market that used to watch their ads on television are “kidding themselves” I don’t see the connection from now.

Reference:

http://209.85.175.104/search?q=cache:irVBbU9Oq5YJ:www.britefire.co.za/ProductInfo.aspx%3Fproductid%3DBM-NBMT+Companies+that+assume+online+markets+are+the+same+markets+that+used+to+watch+their+ads+on+television+are+kidding+themselves.&hl=tl&ct=clnk&cd=4&gl=p