For me the main issue with this these was the value of feedback and conversation specially the voices to those conversations in the markets. Because its true enough that if you don’t see any value from those voices and conversations in the market your loosing the opportunity. And those opportunities may be or can be your competitive advantage to other companies. It says “best opportunity” maybe because what you can hear from them specifically from your customers or from those of your consumers will be a great key and the best opportunity for you to continue and develop your companies or business efficiency and effectiveness to the market itself. Read this article:

            “Feedback is a process of mutual communication and reciprocation between employers and employees. It depicts the pulse of the organization. In most IT organizations employee feedback is a scientific process. It is done at various levels—before implementing a new policy or announcing promotions. Many consider employee feedback as a diagnosis of a company. The entire process of feedback—involving the design, analysis, implementation and chalking out of action plans—are handled in a scientific manner.

A few companies are comfortable designing their own feedback process, while others conduct these surveys through various employee feedback tools available in HR packages, and also take the help of external HR consulting firms. The Q12 Questionnaire offered by Gallop, Engage-ment Study by Hewitt, and Great Places to Work by Grow Talent is some of the key feedback tools used by many organizations.

Various kinds of information can be captured through employee feedback. At the company level, it could be awareness about the organization’s financial status, its global strategy, whether the company has become a better place to work, about team spirit, etc. Within the job it could be variety of work, quality of work, and role-play. If it is about personal development of an employee, it could cover training needs and the resources available in the organization. Eventually, feedback is required for any communication.”

            And I do agree to what information and idea it provides to all companies and businesses in the market, because FEEDBACK really gives chances and best opportunities for CHANGE.

Reference:

http://209.85.175.104/search?q=cache:ffDO7Ugbbv4J:www.expresscomputeronline.com/20050606/technologylife01.shtml+importance+of+feedback&hl=tl&ct=clnk&cd=1&gl=ph