In today’s scenarios, since technology gives a lot of impact to those demographic sectors especially to those companies and business in this society or even to this country. Now many forward looking companies have recognized the opportunity to talk to their customers because they know that if they’re going to blow it they lost the chance as well as the opportunities it offers.

            Companies now do directly communicate with their markets, maybe because I think it’s through the social media (networking). Many businesses are starting to see the public relations potential of the chat room and are adding chat capability to their sites as a way to communicate with customers directly, besides developments in the chat room phenomenon itself.

            Now just want to share some passage from this article that shows and gives a lot of information on why companies must communicate directly and at the same time must not blow the chance of communicating directly to market.

            If a company has a site representative, for example, the rep can provide customer support on the Web via text or voice, answering questions as people shop and expanding a real-world business practice into cyberspace."

“In February Catherine Valenti reported on ABCNEWS.com that according to The Cluetrain Manifesto, a new book from high-tech industry insiders Rick Levine, Christopher Locke, Doc Searls and David Weinberger , "Companies can now communicate with their markets directly. If they blow it, it could be their last chance...businesses must adapt to the quick, new forms of communication the Internet provides if they want to survive."

She cites an example from the book of a conversation from an angry owner on a Saturn newsgroup. The man had complained about being given and then charged for services he didn't ask for when he brought his car into a Saturn dealership for an oil change. Other Saturn owners who had experienced similar situations also wrote in.

The online audience was eventually addressed by a Saturn mechanic who explained the company's policy on maintenance service to the group.

Valenti further reported that by doing this, Saturn had essentially responded to the fast-moving Internet conversation but according to the book, many other businesses haven't been as successful at responding in similar situations.

She wrote, "Companies can no longer stick to their old-fashioned marketing tactics when there is a whole world of people out there having discussions about them over the Internet, the authors argue."………….

And so Companies must ask themselves where their corporate cultures end.

If their cultures end before the community begins, they will have no market.

Reference:

http://209.85.175.104/search?q=cache:4atil-Qrpw4J:www.the-surfs-up.com/news/news2p1.html+Companies+can+now+communicate+with+their+markets+directly.+If+they+blow+it,+it+could+be+their+last+chance.&hl=tl&ct=clnk&cd=6&gl=ph