I don’t’ really have ideas on what’s really the meaning of these theses. What I’ve only understand is that a company or even an organization needs to have this kind of idea that markets needs to be understand. That companies as well must have join to the conversations that’s happening to the market itself in order for them to know that not all the time markets are not laughing at them, because the truth is “markets are often laughing at them” like what this theses tell us.

            Markets are laughing maybe because for some obvious reason sometimes that they did some actions or implementations those markets feels that it’s not a big thing….or rather it’s a wrong thing. And it’s true enough even in our normal life as an individual we don’t see those people or individuals who laughs at us at our backs because we do know that they only laugh when we talk to them face to face. But the truth is, and we cannot deny the fact that they can laugh at us or they do laugh at us for some reasons.

Now I’d like to share this article that I’ve read from the net, that has really a relation or a connection to this these. This article was entitled. Sony and the Blogosphere: Missed Connections.

“ Sony and the Blogosphere: Missed Connections

March 6th, 2007 · 2 Comments

“Companies need to realize their markets are often laughing. At them.”

20th of 95 Theses from the Cluetrain Manifesto

Sony has come under much scrutiny in the past year and has illustrated that they do not understand how to communicate on the Web as we know it today. They have been also been the subject of many blog posts regarding their products, hacking them, reviewing them, attacking Sony practices, and much more. Sony has often taken a strong arm approach to dealing with information they do not want shared, and they have taken an even stronger approach to users modifying their hardware, or criticizing their business practices. To highlight these problems I will further discuss Sony vs. Homebrew on the PSP, Sony and its Rootkit, Sony vs. Kotaku, and Sony vs. blogs on the PS3.”

Reference: (see whole article here)

http://www.imjosh.com/2007/03/06/sony-and-the-blogosphere-missed-connections/#more-640