It’s true enough that not all the time sense of humor includes or putting some jokes; make people laugh and the like. Because this would also mean, describes and understands as “value”, value in the sense that it creates truth ness to something.

And so in relation to this thesis that says that “Getting a sense of humor does not mean putting some jokes on the corporate web site rather, it requires big values, a little humility, straight talk, and a genuine point of view

 “Having effective marketers on the supply chain executive team is critical to a company's growth and prosperity. Without big values, a little humility, straight talk and a genuine point of view, your company might enjoy short-term gains but will struggle with long-term viability

Exceptional marketers build an organization around big values, a little humility, straight talk and a genuine point of view. Marketing does not support the organization. The organization supports marketing. What we -- your market -- have wanted all along is to be treated with respect and to be connected to other people. Thanks to New Marketing tactics like blogs and YouTube videos and the like, it's easier than ever to give us what we want.”

       I wonder at first how true this thing is. But later on I’ve realized that it’s true enough that “people want to do business with people. And right now jargon-laden communications, online brochures disguised as Web sites, and fear of the new stand in the way. Having great marketers running things would make all the difference.”

Reference: http://www.businessjuice.com/