This thesis as what I’ve noticed do relate to the 24^th thesis saying that “Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.” And so this states that the number one preeminent provider of the XYZ of the consumer was the market. It simply reminds the marketers as well as the whole market that if they want to attempt or to accept position they must be in line with what the consumers wants and with what the consumers need.

            Maybe one of the reasons is because consumers do want markets that relates to them and that markets that do join to what they convey to one another. Because most of the consumer believe that if the companies do really know on what their markets cares about they do also know they have this clear conversation and connection not only in terms of needs and wants but also to what are the consume/markets expectation to the products and services that company will going to show or will going to sell to them.

            To this thesis the “word” position for me means “being a provider” provider that truly relates for people for market and just for people and for market. It’s a position for me that gives the consumers/ customers in the markets a benefits and importance by those companies who wants to have and attempting to have this so called ‘position”.

            That’s why I do believe that getting a position or having a position like this is not that easy, because you have to consider a lot of things, just like having a decision to a certain situations