We are born in the place where there are lots of people, people whom engaged into business and who are into business. In short we are born, and we are all here where markets and business exist in our lives. And through enough we are aware that they do want that position, they do also know that position, and maybe they are destined to have that position.

            In out family the preeminent provider of children’s food, clothes education etc. was the parent. In our country the preeminent provider of laws, security etc was our government. And when it comes to the preeminent provider of products and services to the consumers was the market, the business as well. And so in connection to this thesis what I want to point out in this thesis saying that “Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.” “We” for me stands for the market itself while the line “preeminent provider of  XYZ” was also the market itself who provides lots or different products and services to the changing consumer in the market.

            And in relation to this, since we all know that market was the number one preeminent provider of what we need and what we want as a consumer and they are positioned to be the provider, so it means that they are not constituting or in layman’s term establishing positioned for consumer because the truth is they are really positioned by the consumer to be the preeminent provider of products and services for us consumers in the market.

            And so bottom line would be: Not all demographic sectors/business are positioned to be a provider, because some are constitute or establishing a position for themselves which sometimes not good while they are in the market. That’s why this thesis says this line “Do not constitute a position”