Ivory Towers as what I’ve understand is a place where companies reside or where companies where into, or companies do usually do their works. And to this I really want to point out that I do really agree; and that companies in order to achieve and trace success to their business must go down to their ivory tower and extend their arms, to talk to people, and create personal relationship to it. Because talking, building/creating relationship to people or even to market itself is like listening to not only to the needs and wants of the people, of the market but also listening to the heart, to the cues/keys that would help companies to built products and services that came from people and more importantly for people.

            Listening to people/market was also start getting the pattern as to what people/market usually want to buy or want to have in the companies’ products and services.

            And so this reminds us the value of customers and customer satisfaction

as well. Customer value by definition is a benefit that the customer gains from owning and using products compared to the cost of obtain product. And customer satisfaction by definition also, depends on the products perceived performance in delivering value relative to a buyers expectations, and if were going to recall based on the marketing concept, customer value and customer satisfaction are closely linked to quality and total quality management in which an approach of constantly improving the quality of products and business process.

            And so it’s true enough that a companies must create, maintain and enhance strong value lade relationship with people/customers and other stakeholders. Because creating, delivering and communicating superior customer/people value is always the key for a company or for a business to achieve success.