When I read the or even hear “public relation” or “PR” what comes first in my mind was “marketing” because according to the marketing concepts public relation is a part of promotions that build and improve customers demand and so also use to offer positive images of the company and the brand.

And since marketing states that it was or that was “public relation”, but honestly I got confused to what this thesis states or refer to that “public relation does not relate to public” because for all the time I do believe and I do agree that public relation as part of marketing communication mix was important and really gives impact to companies, and do relate to the public, since it’s “public relation”

            And so what it maybe wants us to realize is that public relations of a specific companies doesn’t really mean that they are closer to public, that they are closer to people. Because there are times or there are instances or chances that they do think things for people and just for people. But those things sometimes do not / does not relate closely to people or to public as well. And so maybe this was this thesis wants us to analyze; if companies public relations do really help their business to get closer and do get related to people, to market or to public.

            And about “companies are deeply afraid of their markets” maybe for the reason that companies do based what they do in terms of products and services they built, their processes, their practices, their promotions etc. Because most companies believed that market is powerful, markets do give a lot of great impact to the business of the companies. Because if markets get bored, if markets get down, and if markets get ignored or rejected by the companies or by business it would affect the internal and external process/part of the company.

             To this thesis what I’ve learned is that as a company or as a owner of specific kind of business we don’t have to be afraid to our market as long as we know how to go down with them, as long as we know how to deal with them, to communicate with them, to build relationship with them etc. Because that’s the best way or the best thing to do, for us to say that we do relate to people we do relate to market it self and we relate to public as well.