In a marketing world they say that it’s stressful but truly enjoyable, maybe because one of its job or purpose is to manage profitable customer relationship through attracting new customers and retaining and growing current customers. And their other job that maybe nit seen by all is that creating programs that are based on the fear that the market might see what's really going on inside the company. To this thesis what I do understand is that markets success is directly dependent on their customers/consumers value and satisfaction, responsive on the needs and wants of their consumers and its true enough that these are all affecting the retailers of today.

            Most of the businesses today have become more consumers oriented because they do believe in the marketing concept which states that “the belief that all business activities should be geared toward satisfying the wants and needs of the consumers.” And it’s true enough that this marketing concept cannot be applied or cannot be implemented and consumer satisfaction cannot be obtained without planning. Planning which includes strategies and programs that will able to apply and share to different consumers in the market.

            And so I do agree that all companies who have marketing departments should based all their marketing programs to their consumers and more importantly in the big picture that they think that might happened in their company. It’s important in the sense that companies know how to deal with the trends in the market of course as seen through their marketing programs which may ring through and indeed may lead to achieving success.